Millennials are considered the most transient, tech savvy and at times overly confident generation to enter the workforce. Now, the youngest generation of consumers has presented a perplexing marketing challenge to automakers: disinterest. According to a number of publications including the New York Times, the youngest generation simply does not care…
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According to an article in the Wall Street Journal, a survey conducted by auto industry research company J.D. Power and Associates found that vehicle owners who visit auto dealership facilities for service are more satisfied with their experience at dealerships than independent facilities. Ranked on a 1,000-point scale, overall satisfaction…
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Proposed fuel-economy standards, which were released in November 2011, has the National Automobile Dealers Association (NADA) speaking out. NADA says these standards will stymie the growth of new-car sales and make vehicles too expensive for consumers in the future. The White House has proposed standards that would have automakers lifting…
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